Last Saturday, Visit USA The Netherlands celebrated Independence Day and America250, commemorating the 250th anniversary of the signing of the U.S. Declaration of Independence. In its role as the organization’s secretariat, Target Travel Marketing, together with the Visit USA Netherlands board, hosted a festive 4th of July BBQ at BushKitchen in Kockengen.
More than 40 Dutch travel industry partners – a great mix of trade and media representatives – came together for a relaxed summer evening filled with excellent food, networking, and great conversations. The barbecue certainly lived up to its name: a BBQ with a capital “B.”
Thanks to event sponsor Explore Louisiana, guests enjoyed an authentic taste of the American South. The live band JazzSir! brought the spirit of Louisiana and New Orleans to life with energetic jazz, while later in the evening attendees gathered around a large screen to enthusiastically watch the FIFA World Cup match.
Visit USA Netherlands looks back on a highly successful first edition and even describes it as the start of a new tradition. With plans already in place for a follow-up, travel industry partners may want to save the date: Sunday, July 4, 2027.
