Last week, Target Travel proudly represented its USA destination partners at three major events across Belgium โ ranging from B2B workshops to consumer fairs. Through presentations, conversations and agent training sessions, we spotlighted Travel South USA, Visit Utah and The Great American West. All events have resulted in visibility in the market, engagement, and valuable new leads.
Visit USA Belgium – Agent Workshop Day
The week kicked off with the Visit USA Belgium Agent Workshop Day (October 14th), a B2B event where Vivien, Marjolein and Rianne connected with travel agents. The highlights and new developments of Travel South USA, Visit Utah and The Great American West were shared.
Before the workshop, members gathered for the annual General Assembly of Visit USA Belgium, where past activities and future plans were presented to the partners. During the assembly, Rianne was re-elected as a board member.
Joker USA & Canada Travel Fair
After years of consecutive participation, many of our US partners were again present at the Joker USA & Canada Travel fair โ a consumer-focused event, organized by Belgium touroperator Joker. Travel South USA, The Great American West and Visit Utah were represented at the event. The fair delivered meaningful conversations with travelers, many of whom were seeking unique travel experiences.
The evening before the travel fair, Joker hosted a dinner for its partners’ attending the show and 20 of their staff. Whilst enjoying a variety of international dishes, the event sponsors gave a 15-minute training session, including Rianne for Travel South USA and Emma for Visit Utah. On the morning of the event, Joker hosted a media panel aimed to answer the questions about the current landscape of the United States. Three local partners provided context, and debunked false claims, showing that the U.S. remains a welcoming travel destination.
Connections World Day
On the same day as the Joker Travel Fair, Belgium tour operator Connections hosted their annual World Day โ another B2C travel show in the Benelux region. Marjolein and Fleur manned the booth for Visit Utah, helping travelers plan their next vacation. Both colleagues gave presentations throughout the day. Fleur spoke about Utah’s stunning landscapes and countless road trip opportunities, while Marjolein inspired visitors about the Travel South region.
