From February 5–7, 2026, the first edition of Vakantie Festival will take place at the Brabanthallen in ’s-Hertogenbosch—the Netherlands’ new travel lifestyle event. As part of this brand-new festival, visitors will find the USA Street: a distinctive themed area where the United States is presented together in an inspiring, immersive setting.
USA Street: Ready for the 2026 World Cup
USA Street brings together a diverse mix of U.S. destinations and travel specialists, with special attention this year on Kansas City and the state of Missouri. Their presence is especially timely now that it’s been announced the Netherlands national team will play in Kansas City during the 2026 World Cup. For visitors, it’s a great opportunity to start planning early: what’s the easiest way to get there, where to stay, which routes make the most sense, and what highlights can be combined with a match trip? Also featured on USA Street are Visit St. Pete-Clearwater, Condor, Alamo.nl, Worldwide Campersr, and Visit USA Nederland; ready to inspire and help with practical questions about flights, camper travel, and car rentals.
United Through Collaboration
USA Street is made possible in part by Brand USA, which, as a co-sponsor, supports the visibility and positioning of the United States as a diverse travel destination. The themed area is organized by Target Travel Marketing, which has also managed the USA Pavilion at Vakantiebeurs since 2004. That experience and network are now being brought to Vakantie Festival, creating one recognizable area where partners strengthen one another and visitors can explore the USA offering at a glance.
“The strength of USA Street lies in collaboration,” says colleague Rianne van der Linden. “By bringing destinations and partners together, we show just how diverse America is; and how seamlessly travel, transportation, and experiences connect. It makes it both clear and inspiring for visitors.”
About Vakantie Festival
Vakantie Festival is a consumershow that takes place February 5–7, 2026 at the Brabanthallen in ’s-Hertogenbosch. More information about the event can be found on the Vakantie Festival website. For questions about USA Street, please contact Target Travel Marketing at [email protected].
