October 3, 2024, Maarssen – Target Travel Marketing is proud to announce that as of October 1, it has been appointed as the official representative of the U.S. State of Utah in the Benelux. In this role, Target Travel Marketing will handle all facets of destination marketing for the Utah Office of Tourism in the Benelux. This includes both PR activities and collaborations with the travel industry, with the goal of further putting Utah on the map as a versatile travel destination for both summer and winter.
Rachel Bremer, Global Markets Director with the Utah Office of Tourism, commented, “We are thrilled that Target Travel has won the five-year contract. With their expertise and dedication, we will jointly promote Utah’s unique features, such as our breathtaking national parks, scenic trails and the best spots for stargazing. In addition, sustainable growth is key, especially as Utah prepares to host the 2034 Winter Olympics. Thanks to direct flights from Amsterdam to Salt Lake City, we expect a significant increase in visitors. Target Travel plays a crucial role in this development and we look forward to a fruitful cooperation in the years to come!”
Target Travel Marketing on the cooperation
Target Travel Marketing, which has been representing American destinations in the Benelux for years, sees this cooperation as an important step in expanding their portfolio, filled with as many as 24 American States.
Arjan Helle, President of Target Travel Marketing, commented enthusiastically, “We are very honored to represent Utah in the Benelux. Utah is a unique destination with incredible opportunities for travelers seeking adventure, nature and culture. With our local expertise and under the leadership of our Senior Account Manager Vivien Hulsebosch, we will work to promote Utah in a sustainable and meaningful way, capitalizing on the growing demand for extraordinary travel experiences.”
About Utah Office of Tourism
The Utah Office of Tourism is responsible for promoting Utah as a top destination worldwide. The state is known for its spectacular nature, including national parks such as Zion, Bryce Canyon and Arches, and offers a wide range of outdoor activities. Each year, Utah attracts millions of visitors seeking adventure, culture and nature. Utah is the destination for travelers looking for an unforgettable experience.
