Interest in travel to the United States remains strong, as shown during the Visit USA Roadshow, which this year attracted a record number of 150 travel agents. The three-day event kicked off in Zwolle, travelled to Rotterdam, and ended in Eindhoven. The success of this year’s edition highlights the ongoing appeal of the United States as a travel destination and reinforces the importance of strong partnerships within the travel trade.
Packed with Inspiration
With an additional day added to the program this year, 23 partners (DMO’s, airlines, cruise lines and tour operators) were able to showcase their offerings. The Roadshow was the perfect moment for travel agents to update knowledge and gain inspiration for the upcoming season. Thanks to the motivation shown by the participating agents, the event was a great success!
A platform for connection
Beyond being an informative gathering, the Visit USA Roadshow offers a vital platform for building connections between travel agents and the members of Visit USA The Netherlands. The event ensured that agents returned home with fresh ideas and reliable information, enabling them to better advise their customers.
Visit USA The Netherlands
Target Travel Marketing provides the secretarial services for Visit USA The Netherlands and plays a central role in the organization of this annual B2B event. Our colleague, Rianne van der Linden, is actively involved not only through her work at Target Travel Marketing but also as a board member of Visit USA The Netherlands.
