Target Travel Marketing was proud to attend IPW 2026, the U.S. travel industry’s leading international marketplace, held May 3-6 in Greater Fort Lauderdale, Florida. The annual event brought together thousands of travel professionals, media, buyers, and destinations from around the world for a week of appointments, networking, and industry updates.
Representing Worldwide Campers, Arjan attended as an international buyer, meeting with suppliers and tourism partners. Rianne participated on behalf of the Visit USA Netherlands committee, strengthening relationships and meeting new U.S. destinations and industry stakeholders. Both maintained a full appointment schedule throughout the week, completing 40+ meetings focused on future collaborations, market developments, and new opportunities for the Benelux market.
Vivien attended as part of the Utah Office of Tourism team, representing the destination and handling appointments for the Benelux market. Throughout the event, she connected with tour operators, media, and travel industry partners to further position Utah within the region.
In addition to the marketplace appointments, the week also included several important networking events. Rianne co-coordinated the joint Visit USA networking reception, where American partners and the Benelux delegation came together following the official IPW opening event. The team also attended the annual Buckle Club Celebration hosted by The Great American West. Both events proved to be a success, attracting many attendees from across the international travel industry.
Hosted this year in Fort Lauderdale at the Broward County Convention Center, IPW once again demonstrated its importance as one of the most influential international travel trade events in the world. For Target Travel Marketing, IPW remains an essential platform to strengthen existing partnerships, discover new opportunities, and continue building connections between the U.S. travel industry and the Benelux market.
We are looking forward to 2027, when the event will be hosted in the Travel South region, from May 2-6, in New Orleans.
