CK Strategies is a Greek communications and destination marketing agency specializing in tourism and hospitality. The agency works closely with tourism boards across Greece, Cyprus, and Eastern Europe, promoting destinations to international markets.
For a media and trade FAM trip targeting the Dutch market, CK Strategies partnered with Target Travel Marketing to leverage our expertise and network within the Dutch travel industry. We recruited travel trade professionals and media representatives and guided the group throughout the trip.
The FAM trip showcased Northern Greece, including Preveza, Parga, and Konitsa, a beautiful region that remains relatively undiscovered by Dutch travelers. The participating travel professionals used their first-hand experiences to develop new travel products, while the media participants generated inspiring print and digital coverage, helping to raise awareness of the region among Dutch travelers.
