Michelin Guide

MICHELIN Guide comes to the South

On April 2nd 2025, Michelin and Travel South USA revealed that MICHELIN Guide is releasing their newest guide ‘American South’, as part of a new regional approach. Through this regional approach, the MICHELIN Guide will be able to go beyond the main urban cities across the territory to better uncover the authentic food culture of the American South.ย 

  • This will be the very first regional Guide in North America
  • The regional Guide will cover six states across the Southern US – Louisiana, Alabama, Mississippi, North Carolina, South Carolina, and Tennessee
  • MICHELIN Guide Inspectors are already in the field, finding culinary gems

The full 2025 restaurant selection will be revealed at a later date during the annual MICHELIN Guide ceremony for the American South. Included in this will also be the existing guide for Atlanta.

” Travel South USA is thrilled to support the MICHELIN Guide coming to the American South. Our region has long deserved global recognition for its extraordinary farm-to-table cuisine, world-class seafood, and rich food cultureโ€”crafted by some of the world’s most creative and talented chefs. We couldnโ€™t be prouder to be the first region in the country to showcase our culinary assets in big cities and small towns on a global stage. A heartfelt thank you to the state tourism offices and destinations for their participation in this groundbreaking initiative. “ Liz Bittner, president & CEO, Travel South USA

About Michelin
Michelin is the leading mobility company and manufacturer of life-changing composites and experiences. For more than 130 years, Michelin has made contributions to human progress and to a more sustainable world. Michelin is constantly innovating to manufacture high-quality tires and components and offer the finest experiences, from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.


About Travel South USA
Travel South USA, proudly represented by Target Travel Marketing in the Benelux, promotes the charm, culture, and diversity of the Southern United States. This region invites travelers to explore its iconic music scenes, rich history, and distinctive cuisine across states of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

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Apr 2 2025
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2 Apr 2025
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Target Travel Marketing
Target Travel Marketing is a full-service destination marketing and public relations company with headquarters based in the Netherlands. With over 30 years of experience in the Belgian, Dutch and Luxembourg markets, Managing Director Arjan Helle and his team of multi-lingual market experts would be pleased to assist you in the creation and/or implementation of sales, marketing and public relations efforts directed to this vital overseas market.
Target Travel Marketing zit in Maarssen, in het midden van het land, en is al ruim dertig jaar gespecialiseerd in alle aspecten van reisgerelateerde Marketing en Communicatie in de Nederlandse, Belgische en Luxemburgse markt. Op het gebied van destination marketing treden wij op als de vertegenwoordiger van diverse opdrachtgevers.

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