Target Travel Marketing proudly took part in the 2025 International Roundup (IRU), held in the heart of the Great American West – Rapid City, South Dakota. This dynamic B2B event continues to play a vital role in strengthening international relationships across the states of Idaho, North Dakota, South Dakota, and Wyoming.
Almost all of the Benelux delegation participated in the event for the first time.. Lucas van Ampting (Exit Reizen), Marty Noyez (Penta Reizen), Peter van Veenendaal (Travel Trends / NBBS), Bianca van Nispen (Travelnauts), and Bart Verhoeff (AmerikaNu.nl) embraced the opportunity to experience the region first-hand and forge meaningful partnerships. Their fresh perspectives and curiosity made a great impression throughout the event.
As part of the exclusive Buckle Club Party, the new tour operators were welcomed with cowboy spirit, receiving their personalized cowboy names and official buckles – a memorable way to cap off the fair.
The entire Benelux group also joined a South Dakota post-FAM trip, exploring some of the highlights of Eastern South Dakota, including: Badlands National Park, Spearfish Canyon Scenic Byway, Deadwood, Hill City, Crazy Horse Memorial, Mount Rushmore National Memorial, the legendary Wall Drug Store, and an overnight stay at the historic State Game Lodge in Custer State Park and a Buffalo Safari Jeep Tour.
We’re also incredibly honored to announce that Target Travel Marketing was awarded the Great American West Rep of the Year 2025! This recognition is a testament to our dedication in showcasing the beautiful landscapes, rich culture, and unique experiences of the Great American West. Vivien had the privilege of accepting the award during the event. Our heartfelt thanks goes out to our friends and partners at RMI, North Dakota, South Dakota, Idaho, and Wyoming – Here’s to another year of sharing the spirit of the GAW with the world!
Save the Date
The next International Roundup will take place April 28–May 2, 2026, in Medora, North Dakota. Interested in joining? Reach out to us at [email protected].
