IPW (International Pow Wow), the leading international travel trade show, which took place this year in vibrant Chicago. An inspiring setting where travel professionals from around the world came together to strengthen existing relationships, make new contacts, and immerse themselves in the latest trends, insights, and opportunities within the North American travel industry.
Target Travel was represented in various ways during the fair this year. Arjan and Marjolein took appointments as Worldwide Campers, Vivien represented our client Utah Office of Tourism, and Rianne was present on behalf of Visit USA Netherlands.
Over the course of three days, we took part in numerous meetings during the IPW Marketplace. It was the perfect setting to reconnect with familiar partners and get to know new faces
Beyond the show floor, there were plenty of opportunities to network in a more relaxed setting, whilst also enjoying meaningful moments at several client-hosted events:
- The Buckle Club by The Great American West, where we caught up in a relaxed setting;
- The unforgettable Travel South USA concert featuring Darius Rucker at the iconic House of Blues;
- The Utah delegation get-together with all international rep offices;
- The joint networking reception hosted by Visit USA Netherlands and Belgium, where American partners and the Benelux delegations came together, ahead of the official opening event.
The atmosphere was positive. Naturally, current challenges like exchange rates and global uncertainties came up in conversations. But most of all, people looked ahead. There was confidence, creativity and a shared drive to keep building momentum.
IPW 2025 once again proved the value of meeting in person, exchanging ideas, and working together to shape the future of travel to the United States!
