Marketing and Communications agency in the Benelux
Target Travel Marketing is a full-service destination marketing and public relations company with headquarters based in the Netherlands. It has over 30 years of experience in the Belgian, Dutch and Luxembourg markets. Target Travel Marketing represents various clients in the Benelux and is experienced in organizing fairs and events, such as the USA Pavilion at the Vakantiebeurs, the largest consumer travel fair in the Netherlands. We maintain close contact with the media, give presentations, write and distribute news and press releases, and organize press trips.
Trade
Media and PR
Consumer Awareness
Our Latest News
Summer is the perfect time to brush up on your knowledge. The Visit Utah Specialist Academy offers an inspiring way to discover everything Utah has...
On July 3, we welcomed three key representatives from Salt Lake City to the Netherlands for an exclusive sales mission aimed at strengthening...
Last Saturday, Visit USA The Netherlands celebrated Independence Day and America250, commemorating the 250th anniversary of the signing of the U.S....
From May 25–29, Target Travel Marketing participated in Rendez-vous Canada (RVC), Canada’s premier international tourism marketplace, held this year...
Target Travel Marketing was proud to attend IPW 2026, the U.S. travel industry’s leading international marketplace, held May 3-6 in Greater Fort...
Target Travel Marketing proudly participated in the 30th edition of the International Roundup (IRU), held in the iconic western town of Medora,...
“While global arrival numbers are down, the Travel South region is alive and well.” – Liz Bittner, CEO of Travel South USA. This positive note...
On April 14 and 15, the annual Discover New England Summit & International Marketplace took place, this time at the beautiful Hotel Champlain in...
Target Travel Marketing is proud to welcome Visit Kansas City as a new client for the Dutch market. Following a successful sales mission in the...
In March 2026, The Great American West, represented by Target Travel Marketing, successfully completed a multi-day sales mission across Belgium and...
Years of experience
US States we represent
Office in central NL
Percent motivated
Testimonials
Enterprise Mobility with the brands Alamo Rent A Car; National Car Rental and Enterprise Rent A Car and Target Benelux have an excellent collaboration since decades! We are very thankful for Target Benelux having introduced and grown especially our Alamo brand awareness in the Benelux markets over many years. Being experts in car rental Target Benelux continue to successfully sell our rental cars into all global destinations focusing highly on customer satisfaction in all areas.
Discover New England has contracted with Target Travel for representation for more than 12 years. Projects include trainings, trade show services, and delegation management for the Annual Discover New England Summit & International Marketplace. We have benefited greatly from their influence, professionalism, and commitment to our success. They have a strong affinity for naturally beautiful and seasonal destinations. New England can be a complex holiday that is best experienced as a self-drive tour. We lean on Target Travel’s expertise to best position our region for leaders in the Benelux travel trade.
Our collaboration with Target Travel Marketing on the press trip to South Dakota was spot on. Thanks to their seamless organization, strong local network, and genuine content-driven approach, we were able to craft a truly in-depth feature that does justice to the diversity and character of this often-overlooked state. From the dramatic landscapes of Badlands National Park to the rich cultural heritage of the Lakota Sioux, we experienced South Dakota in a way that perfectly aligned with our editorial and visual standards.
The trip resulted in a beautifully produced travel feature in our print magazine and a Columbus Travel Talk, an informal live event where our readers join us to learn more about a specific destination, ask questions, and share travel inspiration. Target Travel understood exactly what we needed and proactively helped us make it happen. A partnership as it should be!
Our partnership with Target Travel Marketing has been nothing short of exceptional, and their contributions over the years have significantly advanced our mission to promote New Orleans as a premier travel destination in the Benelux. Target has orchestrated highly successful sales missions for New Orleans, demonstrating an impressive depth of knowledge and understanding of the Dutch and Belgian travel markets. They have proven to be an invaluable partner in our promotional endeavors, and I wholeheartedly endorse their services. Their expertise, combined with outstanding ROI-results, make them an ideal choice for any organization seeking to make a significant impact in the travel and tourism industry.
Please accept my highest praise for the Target Travel Marketing team. I believe they are a best-in-class organization and have stellar leadership and talent working on our account for more than a decade. We have found their expertise and experience in all facets of tourism strategy, marketing, sales, trade relations and consumer programming to be exactly what we need, when we need it. The programs and events they activate, ranging from sales missions to media and trade FAM’s and co-op’s, are always very well done and authentic. The Travel South USA organization and partners consider the strategic efforts of Target Travel Marketing to be one of the prime reasons we have enjoyed double-digit increases in visitors and spending from the Benelux region. Any destination would be fortunate to have Target Travel working on their behalf.
I have had the distinct pleasure of working with Target Travel Marketing several times over the past couple of years (with fantastic fam trips to Wyoming, Montana, Idaho, South Dakota and Utah). These collaborations have always been smooth and professional. The Target PR team is reliable, friendly and very knowledgable, and as a result our collaborations have always delivered great stories. I truly hope more US states will use Target’s services in the future.
For Connections, we cannot emphasize enough how valuable our collaboration is. What really sets Target Travel apart is their personal approach and dedication. Their support allows us to participate in trade shows/roadshows/trainings that provide a fantastic opportunity to connect with even more destinations and develop new partnerships. Their commitment does not stop there, however; they are always just a phone call or email away, and their quick and witty communication makes every interaction a pleasure. In short, working with Target Travel means not only having an efficient and reliable partner on your side, but also a team that exudes passion and expertise.
Have set up several reports with Target Travel Marketing over the years and the contact always has been incredibly smooth. The agency has many useful contacts in beautiful regions of the United States and that has ensured that I have been able to create many great stories.
The cooperation and communication between the Target Travel Marketing team and USA Travel is very pleasant and smooth. We have already undertaken a few marketing activities together and are convinced that this is only the beginning and will contribute in further developing our market. Target Travel Marketing has also been present at Visit USA Belgium’s American Workshop for years. There they highlight different destinations such as Travel South USA and The Great American West. To be repeated because this contributed to the success of our event
For nearly two decades, RMI has enjoyed working with the Target Travel Marketing team representing the GAW in the Benelux. Target has made significant gains for RMI, leading the development of our region from a virtual unknown in this market to tremendous growth, recognition and results. The team is committed to knowing our region’s products first-hand and as experts have increased our presence in tour operator programs, grown media exposure, and gave lift to the region through our various digital and social programs. Target’s reputation for professionalism and enthusiasm combined with their vast network of relationships within the tourism industry is invaluable to the success of our efforts. We are delighted with the work they have done for us and expect to continue our relationship for many years to come. It is a pleasure to work with them and recommend them to anyone.




















